Oh f*ck!!!!! Just when I thought that I was slowly getting a handle on all of my social media accounts, Pinterest had to go and throw Pinterest Communities into the fire. It’s not like I don’t have to tweet my latest instagram complaint, instagram hugging contemporary art in Ohio, pin my latest blog posts, schedule all my social media, check in with my Facebook business page friends and family…oops, I mean followers, network on Google Plus, and gosh whatever else I have forgotten. Oh yea, and troll and police my Pinterest group boards, beg and plead in Pinterest tribes, and now say what?! Join, engage, and create Pinterest Communities?!
Where did this feature come from, and why should we all get on board? Quite frankly, I just want to jump ship into a giant ocean of wine. But here I am, not only blogging about Pinterest Communities, but I also started two. What the fuck is wrong with me? God, I am such a sucker. But for once, I wanted to be the first in the beer tasting line instead of getting the bottom of the barrel wondering why it’s warm, flat, and filamenty. Nope, that’s not even a word, but I’m on edge right now. HERE I AM pinners and Pinterest, and I am coming for you! So what in holy hell are these Pinterest Communities—besides an extra few hours to tack onto our blogging days?
What Are Pinterest Communities?
Let me start by saying that this will not be a FAQ post because I do not even think that Pinterest knows what they want from these new little beasties. My understanding is that Pinterest Communities are growing and evolving. Before I get into this new feature, lets go over a little Pinterest lingo first. If you aren’t new to the platform, skim past.
3 Types of Pinterest Groups For You
I’ve seen a lot of confusion in blogging groups about the difference between the following terms (and P.S. if you want to join some of these helpful blogging groups check out my post here).
Pinterest Group Boards
Anyone can create a Pinterest group board where multiple collaborators can contribute relevant pins. I have three of my own group boards: Travel Bloggers Uncorked, Best Book Bloggers Uncorked, and Best Blogging Tips Uncorked. Don’t hesitate to request to join after reading their rules. I am also in at least 30 other group boards facilitated by bloggers and will hopefully add more soon.
Group boards are a great way to gain exposure to a wider audience—including contributors’ followers—and most have rules like “leave a pin; share a pin.” At any time, the owner of the board can close the group to have limited collaborators or kick you off for spamming and breaking rules. Essentially group boards are a way for bloggers in the same niche to share each other’s pins.
If you know what Tailwind is and utilize the social media scheduler, Pinterest Tribes is a term that you need to know. If you have no idea what I am talking about, lets catch you up fast. For the longest time, I held out on even using Pinterest for my blog. Now, the platform is one of my number one social media traffic-driving forces. I took a cheap course—you can access it here—from Boss Girl Blogger Ell (Lauren) Duclos, aka Pinterest goddess. She works full-time as a blogger, and Pinterest helped get her to be her own damn boss. Ell’s PDF course takes you through setting up a Pinterest Business account, SEO keywording your pins, creating rich pins, and ultimately boosting your blog traffic.
Ell’s course also convinced me that scheduling my pins on Tailwind is worth the yearly expense. I have access to board lists, pin in my sleep during optimal times for my followers, and am currently up to over 300,000 Pinterest views a month. These impressions and views translate to consistent blog traffic.
Which brings me to Pinterest Tribes. With the basic Tailwind plan, you can participate in 5 Tailwind tribes. I am currently a member of two book tribes, two blogging tribes, and one travel tribe. You can pin posts from your blog into the tribes for thousands of others to share. The reach is incredible. In exchange, you of course pin others’ content in the tribe as well. I love tribes because they are niche related. I don’t have to search high and low on Pinterest for mediocre content to reshare.
Tailwind is the best investment I made this year for my blog and business. You can access Tailwind here.
And the moment that we have all been waiting for: Pinterest Communities. Prior to Pinterest Communities, Pinterest lacked a social aspect. Users could like, comment, and repin others’ materials but the chat ended there. I kind of enjoyed the crickets. Now, Pinterest has added a suspiciously Facebook-like quality. Users can join communities in a common niche to share, chat, and basically have access to many of the same features like Facebook groups. But even better, anyone can join. This mean bloggers, everyday Pinterest users, and interested members can engage within these Pinterest Communities.
Interested in learning more about Pinterest Communities? Read on.
For More Blogging Advice, Check Out These Posts:
4 Things You Should Know About Pinterest Communities:
Anyone can create Pinterest Communities but no two communities can have the same name
This fact is key because a. If you want to dominate one of these Pinterest Communities, you had to claim your territory in seconds. A bibliophile snatched Book Blogging like The Uncorked Librarian jumping in front of the wine tour line. Hence my second choice, Book Blogging and Book Reviewers. Note: Pinterest didn’t like when I used an ampersand instead of the word ‘and.’ I always learn the hard way. b. Like everything on Pinterest, you also want a searchable community name. It’s all about SEO and keywording. Pinterest Community names went fast for leaders who wanted to make sure they scored their niche. It’s not too late for you. Or is it?
Anyone can join a Pinterest Community
I am actually hoping this changes soon because I like to better moderate my social groups. Anyone can join a Pinterest Community at the moment. No approval or invite required. However, the community owner can delete posts and boot people out of the group for misconduct. You can get banned.
If you create a community, you want some rules ASAP or self-promotion will consume your members like The Walking Dead on a lunch spree.
Unlike FB groups, in Pinterest Communities we currently cannot approve members’ posts in advance. That means people will be dropping links like they are hotter than a feminist in the Kavanaugh debate. Nothing kills a group faster than endless link dropping. This is NOT productive and honestly drives me insane.
Here is an example of my rules for my Book Blogging and Book Reviewers Community:
“A community for book bloggers, writers, authors, bookstagrammers, and book reviewers. This community is for anyone in and related to the book community or even those who want to spy on great authors and reviewers. All levels and experiences welcome.
- Be kind and respectful.
- No spam or direct affiliate links of any kind.
- Please stay on topic: books, writing, book blogging, and any blogging or marketing tips relevant to the author and book community. Posts about topics not related will be deleted.
- Limit self promotion. Taken from other groups, please consider a 10:1 ratio. Aim for 10 “organic” interactions (i.e a comment, a post with a question, a photo, a post from another domain) to 1 self promotional post – i.e a post linking to your blog. I am rogue librarian, not a police officer, so let me know if things get wild.
- Have fun, interact, make friends, reach out, network, and make this Pinterest community a place that you love!!”
Basically, don’t be a selfish, me-me-me asshole.
You should join a Pinterest Community ASAP!
Pinterest is 100% a search engine. Users hop on to look for ideas and SHOP. Many bloggers make money from blogging and Pinterest. By joining a community, you can engage with others, talk about what you love and what is trending, and work together to share pins, thoughts, and suggestions. You’ll meet more people within your niche as well as interested consumers and users. Plus, you’ll find more people to follow and others who want to learn about you. Pinterest has opened up an entire new social circuit for everyone to tap into.
You can also check out the Pingel Sisters’ FAQs in regards to Pinterest Communities as they have been learning everything they can through trial and error.
Jump On The Pinterest Communities Bandwagon
Even though there is a lot to learn about these new communities–and they are growing and evolving–I would definitely try out one or two or even create your own. The one thing that I have learned blogging is that networking and sharing is everything. Without others’ input, help, and teamwork, I’d be a pretty mediocre blogger struggling through day to day tasks. Plus, now bloggers and social media users can work together in this new forum to share and discuss. What is better than that?