Get Social On…Pinterest?! What Are Pinterest Communities?

Get Social On…Pinterest?! What Are Pinterest Communities?

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Oh f*ck!!!!! Just when I thought that I was slowly getting a handle on all of my social media accounts, Pinterest had to go and throw Pinterest Communities into the fire. It’s not like I don’t have to tweet my latest instagram complaint, instagram hugging contemporary art in Ohio, pin my latest blog posts, schedule all my social media, check in with my Facebook business page friends and family…oops, I mean followers, network on Google Plus, and gosh whatever else I have forgotten. Oh yea, and troll and police my Pinterest group boards, beg and plead in Pinterest tribes, and now say what?! Join, engage, and create Pinterest Communities?!

Where did this feature come from, and why should we all get on board? Quite frankly, I just want to jump ship into a giant ocean of wine. But here I am, not only blogging about Pinterest Communities, but I also started two. What the fuck is wrong with me? God, I am such a sucker. But for once, I wanted to be the first in the beer tasting line instead of getting the bottom of the barrel wondering why it’s warm, flat, and filamenty. Nope, that’s not even a word, but I’m on edge right now. HERE I AM pinners and Pinterest, and I am coming for you! So what in holy hell are these Pinterest Communities—besides an extra few hours to tack onto our blogging days?

So what in holy heck are these Pinterest Communities—besides an extra few hours to tack onto our blogging days? Find out here: #pinterest #socialmediaforbloggers #bloggingtips Click To Tweet

Pinterest recently rolled out a new feature, Pinterest Communities. Learn how to better network on Pinterest and use social media to boost blog traffic. #boostblogtraffic #socialmedia #pinterest #pinterestcommunities

What Are Pinterest Communities?

Let me start by saying that this will not be a FAQ post because I do not even think that Pinterest knows what they want from these new little beasties. My understanding is that Pinterest Communities are growing and evolving. Before I get into this new feature, lets go over a little Pinterest lingo first. If you aren’t new to the platform, skim past.

3 Types of Pinterest Groups For You

I’ve seen a lot of confusion in blogging groups about the difference between the following terms (and P.S. if you want to join some of these helpful blogging groups check out my post here).

Pinterest Group Boards

Anyone can create a Pinterest group board where multiple collaborators can contribute relevant pins. I have three of my own group boards: Travel Bloggers Uncorked, Best Book Bloggers Uncorked, and Best Blogging Tips Uncorked.  Don’t hesitate to request to join after reading their rules. I am also in at least 30 other group boards facilitated by bloggers and will hopefully add more soon.

Group boards are a great way to gain exposure to a wider audience—including contributors’ followers—and most have rules like “leave a pin; share a pin.” At any time, the owner of the board can close the group to have limited collaborators or kick you off for spamming and breaking rules. Essentially group boards are a way for bloggers in the same niche to share each other’s pins.

Ready to boost your blog?Here are 3 types of Pinterest Groups that you should join, including the new feature, Pinterest Communities. Learn how to better network on Pinterest and use social media to boost blog traffic. #boostblogtraffic #socialmedia #pinterest #pinterestcommunities

Pinterest Tribes

If you know what Tailwind is and utilize the social media scheduler, Pinterest Tribes is a term that you need to know. If you have no idea what I am talking about, lets catch you up fast. For the longest time, I held out on even using Pinterest for my blog. Now, the platform is one of my number one social media traffic-driving forces. I took a cheap course—you can access it here—from Boss Girl Blogger Ell (Lauren) Duclos, aka Pinterest goddess. She works full-time as a blogger, and Pinterest helped get her to be her own damn boss. Ell’s PDF course takes you through setting up a Pinterest Business account, SEO keywording your pins, creating rich pins, and ultimately boosting your blog traffic.

Ell’s course also convinced me that scheduling my pins on Tailwind is worth the yearly expense. I have access to board lists, pin in my sleep during optimal times for my followers, and am currently up to over 300,000 Pinterest views a month.  These impressions and views translate to consistent blog traffic.

Which brings me to Pinterest Tribes. With the basic Tailwind plan, you can participate in 5 Tailwind tribes. I am currently a member of two book tribes, two blogging tribes, and one travel tribe.  You can pin posts from your blog into the tribes for thousands of others to share. The reach is incredible. In exchange, you of course pin others’ content in the tribe as well. I love tribes because they are niche related. I don’t have to search high and low on Pinterest for mediocre content to reshare.

Tailwind is the best investment I made this year for my blog and business.  You can access Tailwind here.

Pinterest Communities

And the moment that we have all been waiting for: Pinterest Communities. Prior to Pinterest Communities, Pinterest lacked a social aspect. Users could like, comment, and repin others’ materials but the chat ended there. I kind of enjoyed the crickets. Now, Pinterest has added a suspiciously Facebook-like quality. Users can join communities in a common niche to share, chat, and basically have access to many of the same features like Facebook groups. But even better, anyone can join. This mean bloggers, everyday Pinterest users, and interested members can engage within these Pinterest Communities.

Wanting to be the cool kid, I created two communities that you can join: Book Bloggers and Book Reviewers & Unique Travels.

Interested in learning more about Pinterest Communities?  Read on.

For More Blogging Advice, Check Out These Posts:

Turning Your Blog Into A Business

How Not To Be A Tool On Social Media

Instagram Scams

4 Things You Should Know About Pinterest Communities:

  1. Anyone can create Pinterest Communities but no two communities can have the same name

This fact is key because a. If you want to dominate one of these Pinterest Communities, you had to claim your territory in seconds. A bibliophile snatched Book Blogging like The Uncorked Librarian jumping in front of the wine tour line. Hence my second choice, Book Blogging and Book Reviewers. Note: Pinterest didn’t like when I used an ampersand instead of the word ‘and.’ I always learn the hard way. b. Like everything on Pinterest, you also want a searchable community name. It’s all about SEO and keywording. Pinterest Community names went fast for leaders who wanted to make sure they scored their niche.  It’s not too late for you.  Or is it?

  1. Anyone can join a Pinterest Community

I am actually hoping this changes soon because I like to better moderate my social groups.  Anyone can join a Pinterest Community at the moment. No approval or invite required. However, the community owner can delete posts and boot people out of the group for misconduct.  You can get banned.

  1. If you create a community, you want some rules ASAP or self-promotion will consume your members like The Walking Dead on a lunch spree.

Unlike FB groups, in Pinterest Communities we currently cannot approve members’ posts in advance. That means people will be dropping links like they are hotter than a feminist in the Kavanaugh debate. Nothing kills a group faster than endless link dropping.  This is NOT productive and honestly drives me insane.

Here is an example of my rules for my Book Blogging and Book Reviewers Community:

“A community for book bloggers, writers, authors, bookstagrammers, and book reviewers. This community is for anyone in and related to the book community or even those who want to spy on great authors and reviewers. All levels and experiences welcome.

  1. Be kind and respectful.
  2. No spam or direct affiliate links of any kind.
  3. Please stay on topic: books, writing, book blogging, and any blogging or marketing tips relevant to the author and book community. Posts about topics not related will be deleted.
  4. Limit self promotion. Taken from other groups, please consider a 10:1 ratio. Aim for 10 “organic” interactions (i.e a comment, a post with a question, a photo, a post from another domain) to 1 self promotional post – i.e a post linking to your blog. I am rogue librarian, not a police officer, so let me know if things get wild.
  5. Have fun, interact, make friends, reach out, network, and make this Pinterest community a place that you love!!”

Basically, don’t be a selfish, me-me-me asshole.

  1. You should join a Pinterest Community ASAP!

Pinterest is 100% a search engine. Users hop on to look for ideas and SHOP. Many bloggers make money from blogging and Pinterest. By joining a community, you can engage with others, talk about what you love and what is trending, and work together to share pins, thoughts, and suggestions. You’ll meet more people within your niche as well as interested consumers and users. Plus, you’ll find more people to follow and others who want to learn about you. Pinterest has opened up an entire new social circuit for everyone to tap into.

You can also check out the Pingel Sisters’ FAQs in regards to Pinterest Communities as they have been learning everything they can through trial and error.

Here are 4 things you should know about Pinterest Communities to boost your blog. #boostblogtraffic #socialmedia #pinterest #pinterestcommunities

Jump On The Pinterest Communities Bandwagon

Even though there is a lot to learn about these new communities–and they are growing and evolving–I would definitely try out one or two or even create your own.  The one thing that I have learned blogging is that networking and sharing is everything.  Without others’ input, help, and teamwork, I’d be a pretty mediocre blogger struggling through day to day tasks.  Plus, now bloggers and social media users can work together in this new forum to share and discuss.  What is better than that?



  1. October 5, 2018 / 9:38 am

    Honestly, I’ve been using Pinterest for a long time, but mostly to save cooking recipes and get travel ideas. I’ve never joined in any Group Boards and have never heard of communities. Thank you for this simple yet thorough explanation. I feel like I know more about Pinterest now and I’m interested in taking it to the next level.

    • Christine
      October 5, 2018 / 3:42 pm

      Hey Lara,

      Thanks! I have been using Pinterest (originally for fun) since it first started too. I cannot believe how much the platform has changed. Back then, I would have never even thought of using Pinterest for blogging. I did change my Pinterest account over to a business account–which has helped for rich pins and such.

      Communities is brand brand brand new–it will be interesting to see where they progress.

      Have a great weekend!

    • Christine
      October 5, 2018 / 3:45 pm

      PS: I love your blog profile picture on your website. IT’S PERFECT!!!

  2. October 5, 2018 / 10:08 am

    I’ve joined a few Pinterest Communities and am still figuring them out. I’m a little overwhelmed with the idea of another “social” platform, to be honest! And, I completely agree with you that networking is everything and so important.

    • Christine
      October 5, 2018 / 3:49 pm

      I am always overwhelmed lol!! I saw the Pinterest communities roll out and literally just sighed. Bloggers are pretty tapped out already. I do LOVE Pinterest, though, and I am excited that they are going social. I think we will all have a lot to figure out as they progress.

  3. October 5, 2018 / 10:38 am

    You’re so smart! And so right! I really didn’t want anything to do with the Pinterest community boards, but I at least have to snatch up my name. Geez, I better get in that. That one thing left to do before vacation has to do with Pinterest. 🤦‍♀️

    • Christine
      October 5, 2018 / 3:56 pm

      Girl, you shouldn’t be reading this until AFTER vacation LOL. I hope packing is going well. Did you schedule 2-3 weeks worth of pins before your vacation or are you planning on working while abroad? Have a great time! P.S. As I am writing this comment, I just saw that you tagged one of my pins. I love you, and we are SO ADORABLE!!! BUT ARE YOU PACKING?! lol

  4. October 5, 2018 / 12:57 pm

    I haven’t started using this feature yet… I’ll have to find the time. My favorite is Pinterest as well. Not only as a blogger but as a private person as well. Although, I think what I love most about Pinterest that it’s different. It’s not as overwhelming but you can still find amazing, inspiring, and fun things. =)

    • Christine
      October 5, 2018 / 3:58 pm

      I love Pinterest just as a regular non-blogger too. It’s great for ideas, and I always use others’ blog posts to get travel ideas for our vacations. I like how you can put little effort into it or a ton and sometimes still have success with networking and sharing ideas. I always used to try DIY Pinterest projects, but I could never manage to make them the same way: AT ALL. DISASTER!!! It’s kinda hilarious…and I know that’s pretty common for some too.

  5. October 5, 2018 / 2:51 pm

    OMG, I was laugh-crying as I read your entire post, particularly the introduction. My first thought when I saw the Pingel Sisters post about Pinterest Communities earlier this week was, “What the fuck do I have to do now?!?!”

    You’re so right. We bloggers already are maxing ourselves out with social media marketing — especially those of us who have full-time jobs and blog in our “spare time” (*raises hand*) — and I fiiiinally have felt like I’m getting a handle on regular ol’ Pinterest over the past month, and BOOM! Pinterest goes and makes frickin’ “communities.” WTF, PINTEREST? DO YOU WANT TO KILL ME??

    I’m so glad someone else feels like I do about this, lol. I immediately joined two Pinterest Communities after reading Pingel Sisters’ article, even though I wasn’t quite sure what I was DOING in said Communities, and I’ve sinced joined another one this morning. I’ve yet to make some myself. I’m kinda sorta hoping that this whole trend will be over before it takes off…? Anyone else with me on that?? 😉

    Thanks for the overview, though! And, for the commiseration. 🙂 I love how you write. You’re hilarious. 🙂

    • Christine
      October 5, 2018 / 4:07 pm

      AHAHAHA, IT’S SO TRUE!!! Like pleaseeeeeeeeeeeeeee, no more!!!!

      I did feel like I was just getting into a Pinterest groove too. Originally I started on IG, but IG is like a toddler and requires A LOT OF EFFORT with minimal gain and then disaster if ignored for more than one hour. I still plug away on IG but Pinterest is really great for my blog. And, it’s fun. BUT BAMMMMMM, lets add one more thing. I’m kinda sad about it too—although a little excited.

      I am hopeful for the opportunity to network on the platform. I am curious to see where it goes since we are all tapped out. Secretly, I want it to die too LOL BUT I DON’T!! I’m so conflicted. I’m hoping my communities will be chill and allow for learning and dialogue with sharing (and just very little self promotion). I’ve seen some communities blow up with thousands of people already, and they are just 100% self-promoting. That doesn’t seem effective and is just f’ing annoying.

      My book community, which I hope you joined or join, is already attracting some writers–which is great. I would love for book bloggers and authors to pair up in the group for book reviews. I also hope regular people sneak in to get book reviews and recommendations from the best book bloggers. I would have named my community differently, but I am hoping that authors and everyone else would search book bloggers (and) book reviewers to find what they need. We will see! I don’t have a ton of time to give this new feature; that’s for sure.

      Thank you for the writing compliment. I try to keep a distinct voice in the blogging world.

        • Christine
          October 7, 2018 / 8:23 pm

          Yay!!! Let’s make it great! Thanks!

  6. October 5, 2018 / 6:47 pm

    Ugh! More socializing?! Just kidding … but really, another thing for us to add to the ever growing list?! Haha! I’m on board though because anything that helps connect me with people who like the things I do can only be good!

    • Christine
      October 8, 2018 / 2:25 pm

      Seriously–like we actually have to talk to each other and work together. UGHHHH!!!

  7. October 5, 2018 / 8:13 pm

    Just reading that first paragraph stressed me out! I don’t love that I joined the blogging world just as these Pinterest communities started because it is further confounding me Pinterest wise and therefore I’m STILL not using it properly/to its fullest potential. I know, I know, I’m an idiot/lazy. On the other hand, you made me full on laugh out loud while reading an article about Pinterest communities. So you’re definitely winning at life!

    • Christine
      October 8, 2018 / 2:50 pm

      Pinterest is always changing so I’m even wondering if I am doing it right sometimes. I’ve noticed some major changes over the last month with algorithm–I think I have to reset and replan just a bit. I do love that it is amazing for steady blog traffic and lots of new people find me.

      Glad I made my favorite famous comedian laugh hehe!!! ; )

  8. October 5, 2018 / 10:04 pm

    Hahahahahaha, this is the best take on Pinterest Communities I’ve read so far, hands down!! I must say, I was tempted to jump into the fray and scramble for a community name myself… but I held back. I’m always a late-adopter anyway, I’m only just getting around to FB stories now(!). I guess I like to see everyone else get comfortable and work out the kinks (and write guides like this one!) of the new features before I get on them myself. I’m really maxed out on the time I commit to Pinterest as it is, so I think I’ll just enjoy being part of the communities like yours and Pingel Sisters’ for now. I’m really worried, as you point out, that they’ll quickly spiral into a self-promotion hellscape like a lot of FB groups seem to do (in fact, I can’t really see a whole lot of differences between Pinterest Communities and FB groups, feature-wise)… but time will tell!

    • Christine
      October 8, 2018 / 2:15 pm

      I am always late to the game too, and I had the same debate. But, for once, I was like: I AM DOING THIS, BITCHES lol. I will make communities the place to be. Evil laugh. I will cut too much self-promotion in my communities ASAP as I think Pinterest will frown on that anyway.

      You know, I still don’t use FB stories. I did start using Instagram Stories.

        • Christine
          October 8, 2018 / 9:52 pm

          I totally respect that you are trying. I lasted pretty long…and mine aren’t amazing. I just swear a lot and ya know, be me–as in I don’t care if they aren’t beautiful pieces of unattainable, curated art lol

  9. October 6, 2018 / 6:08 am

    Thanks for sharing this Christine 😁 since we’ve been travelling we haven’t been as active on Pinterest and definitely noticed the difference! Hoping to try and give it a bit more love and I’d love to join your travel community 😁

    • Christine
      October 8, 2018 / 1:36 pm

      Hey! Thank you so much! You don’t need an invite (at least yet) for communities–feel free to join Unique Travels; we’d love to have you! I’m excited to see where this new feature goes. Pinterest has been really great for my blog traffic. It’s hard, though, to balance time and figure out how to divide it while traveling, blogging, and then sharing.

  10. October 6, 2018 / 1:06 pm

    I’m the worst Pinterester, but am super excited to try out the communities! Thanks for setting it up, joined the book one.

    • Christine
      October 8, 2018 / 1:32 pm

      Thank you so much for joining the book community. I am excited to see where it goes.

  11. October 6, 2018 / 10:16 pm

    HAHA – literally LOL about you jumping into an ocean of wine. I could just see you floating off to lay on a remote tropical island. I was wondering if your ocean would be of white or red wine?
    Thanks for your great and informative post and educating me, yet again, about the world of blogging and social media. I’m glad you stayed on board. (I think you might miss your beer yoga on that island anyway.)
    I’ve joined your Unique Travel community and taken your advice and started my own. Even though I have absolutely no idea what I am doing. I’ll just keep watching what you do!
    Thanks Christine.

    • Christine
      October 8, 2018 / 1:31 pm

      The ocean can honestly be either red or white wine. LOL I am not too picky there.

      Pinterest, like all platforms, is forever changing. Thank you for joining my travel community. I think it will be a great place to connect and share with others. Pinterest caught on that we were all dumping pins into these mass generic sharing boards–I can tell from stats and other bloggers that they want more organic engagement and quality from all of us.

      I love blogging with you, and thank you for always following along.

  12. October 10, 2018 / 2:37 am

    Joined both communities! Pinterest is so foreign to me, I really need to start using it more! Excited to connect with people on these communities though and hopefully get some Pinto Inspo (clearly need to learn the lingo too lol)

    • Christine
      October 10, 2018 / 11:32 am

      YASSSSSSSSSSS!!!!!! Welcome to my realm–evil laugh. And OMG, your lingo is ON POINT!!! AHAHA. “Pinto-inspo” sounds like a Spanish-inspired bean dish, hehe. I might have to coin that term. Yesterday, Pinterest exploded my blog traffic with my witchy book list pin. I was so excited to break daily page view goals. I spend so much time making those damn little pins–it’s paying off!

  13. October 11, 2018 / 12:42 pm

    Thanks for all the clarification about Pinterest’s newely tool that’s Pinterest communities.

    But honestly I afraid to use it because somehow it bring some changes to my Pinning strategy and that might get me traffic decline.

    Anyway Thanks

    • Christine
      October 11, 2018 / 2:49 pm

      I SO FEEL YOU!!! My Pinterest stats have been on a continual increase this past month. I am terrified of hurting them. So far, I haven’t seen communities have any affect on my stats or overall strategy, impressions, or engagement. Thank goodness.

  14. October 11, 2018 / 1:42 pm

    I honestly need to get on Pinterest. I’m sooo bad with social media though! I’m learning, and I’ll get there! Thanks for the post 🙂

    • Christine
      October 11, 2018 / 2:43 pm

      Pinterest is definitely the number one traffic source for me along with direct hits. I think it helps a ton with promotion, and it is really easy to use. Minus making pins…that takes me forever.

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