Where To Promote Your Blog and Network: Facebook and Pinterest

Where To Promote Your Blog and Network: Facebook and Pinterest

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I once read that as a blogger, you should spend 20% of your time writing and the other 80% promoting your work. Leery, especially since I spend hours upon hours writing posts, I debated this advice. However, you can create the best content and still receive little blog traffic. You need to be your number one cheerleader and get yourself out there, especially if you want people to read your brilliant posts. Plus, I am a huge advocate for working smarter versus harder—a practice that I am improving upon as a now intermediate level blogger. So where should you promote your blog and network with others to get the most out of your hard work?

Are you looking to boost your blog traffic and wondering where to promote your blog? Networking with bloggers in FB groups and joining group Pinterest boards will help grow your blog through social sharing. Click To Tweet

While I have a presence on every platform—Google Plus, IG, Twitter, Facebook, Pinterest, you name it—two platforms have significantly helped boost my blog traffic: Facebook blogger support groups and Pinterest group boards.  These social media gems are my two highest achieving platforms and where to promote your blog if you want to explode traffic.  Pinterest and Facebook also introduce a sustainable form of engagement: not just follows for follows and likes for likes.  Both platforms circulate your content for a much larger audience.

Are you unsure of where to promote your blog? Pinterest boards and Facebook blogger support groups are one of the best ways to share your blog, network with other bloggers, and boost blog traffic. Find 20 of the best groups and boards here. #bloggingtips #pinterest #socialmedia #facebook #blogging #theuncorkedlibrarian

Where To Promote Your Blog and Network: Facebook and Pinterest


FB Business Page

Facebook is a tough platform to crack. I always recommend having a Facebook Business page for your blog because users will look for you on every platform. Your FB Biz page is public and allows you to still maintain your private ‘you’ FB profile too. When I first started, I had a basic and incomplete FB business page.  Right after one of my very first reviews, a bestselling YA author tagged that page in their account. Embarrassed, I rushed to fully set up my page to look professional enough until I had time to go back and clean it up. I missed out on a lot of traffic that day. The point: you truly need to be ready everywhere and present.

With that warning, Facebook algorithms are a lot like IG—which makes sense since they are now jointly owned. The similar popularity and engagement system also means exposure for smaller accounts blows chunks. Many of my FB biz posts flail and drown in the algorithm.  My followers see little of my content, especially if the post is a direct share from my site and not organic. However, when the local businesses of a town that I write about share my post, my reach and impressions spread like excited Disney fans learning about the passholder cutting board reward this year at Food and Wine. Wildfire, baby, wildfire.  Everyone knows it’s out there.

Blogger Support Groups on Facebook

Even better is when other bloggers share my posts via FB. These past few months, I joined at least 15 Facebook groups to start networking and sharing content with other bloggers. Many of these groups have Facebook threads specifically for sharing social media on relevant days. For example, Monday might be a twitter share thread where you leave a tweet and then retweet 5 other accounts’ top posts. Wednesday may be Pinterest day where you leave a pin that you want shared in exchange for re-pinning 10 other pins that interest you.  Pinterest sharing is gold for me.

You might find yourself asking: Is this form of sharing and engagement cheating? No. Networking and supporting other bloggers is a part of the blogging community. I repin content that is relevant to my niche and provide great articles and exposure to other accounts that my followers will equally enjoy. The sharing system is a win-win for everyone. Plus, I can see what is trending and learn from others. Like the chronic illness community, we all need a support system.

Be kind, follow the rules, and you get what you give:

Below are my 10 favorite and most helpful FB groups to-date. Note that anyone can join. Sometimes you have to answer questions, and you definitely have to follow the rules. Don’t be a twat: sharing is caring and there is such a thing as blogger etiquette. The community is watching.   Don’t spam and usually never post a direct affiliate link. Some forums are stricter than others.  Even I get intimidated at times, and yes, you can get booted out of a group with no warning.   Note that not all of these groups are designed solely for sharing. Many are also forums to reach out and help others. You can ask questions and learn so much from other bloggers. You get what you give.

Are you unsure of where to promote your blog? Facebook blogger support groups are one of the best ways to share your blog, network with other bloggers, and boost blog traffic. Find 10 of the best Facebook groups here. #bloggingtips #socialmedia #facebook #blogging #theuncorkedlibrarian

10 Productive Facebook Groups To Boost Your Blog Traffic:

Boss Girl Bloggers

Boost Your Blog

Blogging For New Bloggers

Becoming a Blogger

Rock Your Blog and Biz

Growing Social Media For Bloggers

Female Travel Bloggers

Pinterest Ninjas

Bloggers United

Think Creative Collective (more for business related questions vs social sharing)

I know people who join 50 of these groups and spend hours a week sharing posts this way.  Many keep spreadsheets.  I am not there yet, but I promise these will get your content out there, especially for newer bloggers.

Looking For More Blogging Advice?  Check Out These Posts on TUL:

Turning Your Blog Into A Business

Why Start A Book Blog?   or  How To Start A Kickass Bookstagram

Ugly Instagram: How To Avoid IG Scams

How To Stay Healthy And Sane As A Blogger


Pinterest Business Account

Why do I always feel like I am spelling Pinterest wrong? For those of you who don’t know, Pinterest is a blogger’s dream. Besides direct traffic and the occasional minimally viral FB post, Pinterest is my #1 traffic source. Like FB, you need a business account to best succeed, and you must brand your Pinterest page. SEO is key here. The general public use Pinterest to shop and get ideas. You can check out my account here.

To learn more about Pinterest, I highly recommend taking this Pinterest course by Boss Girl Bloggers,’ Ell Duclos. My Pinterest views went up to 200K in a month and are increasing daily.  This reach translates to engaged blog traffic. I also recommend a yearly subscription of Tailwind. Time and life savor. Worth the $100+ a year? YES! Schedule at least 30-50 pins a day, and you will see your traffic increase.

Why Group Pinterest Boards?

What is a group Pinterest board? Bloggers and writers created group niche boards where select pinners can contribute their top work. Other bloggers and all of the pinners’ followers have access to that content and board to re-share as well. Joining group boards puts your content out there to literally millions of people. Like FB, these boards have rules that you must read in order to join. Some may limit contributors, and I always recommend looking for boards that have at least 1,500 to 2,000 followers. Again, sharing is caring. You are not supposed to leave your pins and run. Leave a pin; share a pin.  Group boards like vertical pins and creative content.

On one last note, my Pinterest boards are currently receiving higher return rates than group boards. This is the case for many Pinterest accounts, which you want to happen. You also want to track how well your group boards are performing and drop those that aren’t serving you or performing well (Tailwind is great for Pinterest analytics). These are the top 10 Pinterest group boards that I love:

Are you unsure of where to promote your blog? Pinterest group boards are one of the best ways to share your blog, network with other bloggers, and boost blog traffic. Find 10 of the best Pinterest group boards here. #bloggingtips #socialmedia #pinterest #blogging #theuncorkedlibrarian

Where To Promote Your Blog?  10 Group Pinterest Boards:

Bloggers Post Here

Best Blogs

Travel Bloggers Uncorked (Owned by TUL)

Share Your Blog Posts

Female Travel Bloggers

Bloggers and Pinners

Best Book Bloggers Uncorked (Managed by TUL)


Share The Blog Love

Best Blog Posts On Pinterest

Rah! Rah! So Are You Ready To Promote Your Badass Sh*t!

I hope that these platforms help boost your blog traffic too. The blogging community is kind and supportive. Definitely take advantage of the people you meet but don’t take them for granted. Connections and networking are everything. The more help and support you give, the more you get back.

Let me know if you have other favorite groups that have been essential to your blogging career or if you would like to be added to any of my group boards.




  1. September 18, 2018 / 2:05 pm

    Such an interesting article! Will definitely get on this, thanks for all the advice 😘

    • Christine
      September 18, 2018 / 4:58 pm

      No problem!! It’s a good start. I’m still perfecting my promotion tactics but FB groups have been huge 💕

  2. September 18, 2018 / 6:33 pm

    I honestly wish i had found a post like this when I first started blogging. I still feel like a brand spanking new blogger. I will be taking some of these tips and applying them. Also joining some more face book groups.

    I do agree, Pinterest is seriously one of the best marketing tool. I worked hard to market my last group with many of the tips you included and I can see the difference in my traffic. Everyday my views for that specific post are much larger than the others because I didn’t market the others as well. I am learning!

    Thank you for sharing your wisdom with us!

    • Christine
      September 19, 2018 / 7:33 pm

      Thank you, Kathy! I wish I knew even more. I have learned so much over this past year. When I first started blogging, I just wanted to write posts and end there. I still do, lol. But, I also want people to read what I write and love it ; ) I learned that you just have to take the time and promote away. I get up every morning with my coffee and hop into the blogger circuit. I like to get my content in there early so that it doesn’t get lost or looked over.

      I think making pins takes me the longest time because I suck at it. None of that comes naturally to me. I know that I am getting better, but man, it is frustrating.

      Pinterest has really kept a steady flow of traffic on my blog. I like Pinterest too because it doesn’t involve the tactics or constant engagement that IG demands.

      Thanks for always reading!!

  3. September 19, 2018 / 8:36 am

    Excellent article. It totally explains the art of promoting your blog, and not just writing content. Thanks for posting!

    • Christine
      September 19, 2018 / 7:28 pm

      Hey Debbie! Thank you so much! I feel like we all write this great content, but not everyone sees it. Hopefully some of these methods help.

  4. September 19, 2018 / 8:38 am

    I’ve started blogging and found Facebook and Pinterest very helpful. Thank you for including links to groups and I have to say I love your graphics!

    • Christine
      September 19, 2018 / 7:27 pm

      Hey Ruth, thank you so much! I’ve been working on upping my graphic and pin game lately. It makes a huge difference in Pinterest sharing.

  5. September 19, 2018 / 12:31 pm

    Excellent article Christine! Full of useful info on getting your posts out there to be seen. Thanks for the links to the groups, some I am not a member of yet, but will try them. Thanks for sharing.

    • Christine
      September 19, 2018 / 7:26 pm

      Thanks, Doug! I definitely noticed higher engagement and circulation with these two social media platforms. I am sure there are other great ways too.

  6. September 20, 2018 / 4:05 am

    The Female Travel Bloggers group is FANTASTIC – I’ve been a member since I started a blog about my honeymoon a little while back. They are SO SUPPORTIVE! I’ve reached out there several times for advice and technical suggestions/help, and there is ALWAYS someone who will chip in and share the wisdom of their experience. I don’t tend to see a lot of traffic from Facebook or groups (I do, funnily enough, get more than I’d expected from Instagram), but in my mind Facebook is worthwhile for that aspect alone – getting to connect with your blogging “colleagues”, the way you would in a regular office job, ask for help etc. It’s definitely the best platform from that perspective 😉

    And, it goes without saying, I love your Pinterest group board 😀 I’m discovering so many other awesome blogs through there, and so many lovely Pinners share my stuff from it!

    • Christine
      September 20, 2018 / 2:53 pm

      Hey, KUWTP,

      One of the major travel writers (her awesome full-time job) flagged me for the FTBs. THANK GOSH, too. Those girls are killing it out there. Inspiring and on top of their game! I am always so scared that I am going to accidentally break a rule. If you ever write anymore travel posts, let me know, and I’ll add you to my travel board ; )

      I am trying so dang hard to get more traffic from IG. I spend way too much time on that platform. I have great engagement, but it doesn’t translate to more than a few hits on my blog. Grrr. Today, though, my IG caption was like: pleaseeeeeee go look at my friggin’ blog. I rarely do that.

      I think you’ll laugh at tomorrow’s blog post too.

      Thanks for the Pinterest board love! Love having you there and since WP READER BLOWS butt chunks, it keeps me up to date on your blog posts.

  7. September 20, 2018 / 8:37 am

    Hi Christine! I do feel that I am not promoting my work as much as needed, but I do have a Pinterest and facebook page that I can use to promote them! Unfortunately, for an introverted extrovert, I always thought that I might be annoying my audience. I will try hard to get rid of this mindset and just promote!😬

    • Christine
      September 20, 2018 / 2:34 pm

      Donna, I completely feel ya! I have a FB business page that I am trying not to be obnoxious on and chase people away. Instead, I’m like: here is a cute cat picture instead of me always self-promoting my posts ; ) For that reason, though, I love these Pinterest and blogging support groups. We can all spam each other and share the love to our relevant audiences. Pinterest is so huge these days that I am not too worried that I am over self-promoting. I share a lot of other great posts too. And book porn. The social media sharing rule is 20/80% if you are newer. Best of luck promoting and finding the balance!

  8. September 20, 2018 / 9:15 am

    I’m new to blogging and just recently started looking at growing my exposure. I tripped over some sharing groups this week. Now I’m learning, making mistakes and figuring it out and seeing the benefits. Great advise.

    • Christine
      September 20, 2018 / 2:22 pm

      Hey Blair,

      Thank you! These groups can get tricky. I think I just got booted from a Pinterest blogging/social media group board (no one told me). Either the facilitator deleted the entire group board/closed their account or I somehow got taken off the contributors’ list. I know that I had been following the rules, but you just never know. I don’t anything personally, regardless. I am also kind of a micro anti-influencer and am vocal in how not to be a scummy blogger and social media person. Sometimes these groups are 200% that so I might have offended. In that case, I’ll kindly take the unfollow.

      I hope that these groups and boards work out for you–they have really helped me network. I’ve met a ton of great bloggers too! I will check out your blog!

  9. September 20, 2018 / 10:00 am

    Loved this post! Your writing style is absolutely amazing, your blog name is off the charts, and your advice is something that I’ll definitely be taking!

    • Christine
      September 20, 2018 / 2:12 pm

      Thank you, thank you, thank you! It has taken me a long time to do all of the above so your kind words mean the world!

  10. September 20, 2018 / 10:06 am

    This is a great resource. It’s taking forever to learn the 80% but you’ve given me some good direction. Thank you.

    • Christine
      September 20, 2018 / 2:05 pm

      Hey Wendy, Thank you! I have learned SO much over this past year. Everything is constantly changing too, which makes it harder to keep up.

  11. September 20, 2018 / 12:02 pm

    I want to join a Pinterest group for sure now! I feel a little daunted by things like this, even though they’re mostly so positive. I don’t ever want to spend too much time glued to my screen, frantically trying to keep up. But I think I just need to be ok with balancing everything out, while still working to promote my blog!

    • Christine
      September 20, 2018 / 1:55 pm

      I am totally glued to my screen lol!! But I am freelancer/remote worker… If you ever write about blogging, travel, or books, you can definitely start with one of my group boards. I guard them like a hawk. Balance is key, and plus, you write some great posts: you want more people to see them ; )

  12. September 20, 2018 / 5:49 pm

    I love this post and your website!! It looks so good 🙂 and is very organized. I’m part of most of these Facebook groups and now I want to work on Pinterest groups! Thanks for this informative post!

    Amira at ASelfGuru.com

    • Christine
      September 20, 2018 / 6:56 pm

      Thank you so much!! I have to study up on your affiliate program and services cuz this blogger wants in 🙋🏻‍♀️🙋🏻‍♀️

  13. September 21, 2018 / 6:02 pm

    Great Post, thank you so much.

    • Christine
      September 24, 2018 / 5:53 pm

      Thank you! I appreciate that!

  14. September 22, 2018 / 8:58 am

    Hey Christine! Thanks for this, as a newbie this is invaluable info! Don’t know why I keep putting off properly learning/utilising Pinterest (with you on the always worried I’m spelling it wrong!). I think it’s just been a bit of a social media overload and I know that one’s going to be the most time consuming!

    • Christine
      September 24, 2018 / 5:55 pm

      Hey! I totally get overwhelmed too! There is so much to keep track of, and as bloggers, we feel like we have to be on every platform. It’s exhausting, and hey, there is only so much time in a day. Plus, it is a HUGE learning curve. If you ever need Pinterest help, let me know! I love Pinterest the most. Thanks for reading and following along!

      • September 25, 2018 / 11:37 am

        Aww thank you so much! That would be awesome. I’ll let you know! Yeah, it’s a MASSIVE learning curve, especially as we very stupidly didn’t bother getting on any of them until we launched… Thanks for the awesome content 🙂

        • Christine
          September 25, 2018 / 5:28 pm

          Thank you! You know, it’s almost better that way….I started everything all at once: turning my blog into a business and adding every single social media platform at once. It’s exhausting and overwhelming. I mean, eventually you need a presence on everything, but you might have done it right.

  15. September 29, 2018 / 7:34 pm

    Thanks for this great advice! I am a newbie blogger and am finding that it is hard to drive traffic to my site. I am on Pinterest, but I haven’t been that active on Facebook. I am really going to focus more time on there. Love your site! Will definitely be back. Thanks again for the post.

    • Christine
      September 30, 2018 / 2:28 pm

      Hey, Tina,

      Thank you so much! That means a lot. Thanks for requesting to join a group board, too. I added you.

      I definitely hope FB and Pinterest help out with your traffic. I just found out that a blogger I follow is in over 75 of these FB groups. I personally don’t have time for that type of advertising and sharing, but I have noticed a great increase in traffic with the ones I do participate in. I know these groups work very differently for everyone so I hope you see gains and successes too!

      Thanks, again!

  16. November 29, 2018 / 6:43 am

    This is honestly one of the most helpful things I have read in a while. I have struggled with increasing blog traffic and I have to admit, I had been avoiding Pinterest due to lack of knowledge and it quite frankly confused me. But reading your article made me realise how important and beneficial it can be. I like the way you explained everything and provided so much useful info. I’m going to give it a go. Thanks so much!

    • Christine
      November 29, 2018 / 10:06 am

      I am so glad that you found this helpful! I also saw your Pinterest follow this AM–thank you! I just added you back there, and of course, in WP reader.

      When I first started blogging, I had NO idea that Pinterest could even play a part in my blog. I watched other successful bloggers in shock. Now, I dedicate most of my promotion to Pinterest. Because I know that you should never just rely on one traffic source, I also want to improve my SEO. I’m pretty OK with direct traffic, too. I’m not a huge fan of newsletters so I’m waiting to see if I really need to get on board. Bloggers swear by them, but I’m not sure if it’s my thing–I hate getting emails in general. Pinterest is easiest for me because I enjoy the platform. Unlike Twitter or IG, Pinterest doesn’t require as much and gives a lot back. Tailwind has been a lifesaver for my time and sanity too.

      Good luck! If you need any help, never hesitate to ask. There is always so much to learn.

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