Are you a blogger considering turning your blog into a business? Are you wondering if this step is necessary, what it takes, and how you can earn money blogging? If you answered yes, this post is for you. If no, that’s OK too as I have terrific news to share with you and ways that you can support your favorite bloggers.
The Days of Facilitating Library Business Seminars
My Intro To Business Start-Up
For 4.5 years, I co-taught business seminars at my public library in collaboration with our Small Business Development Center. Confident yet equally terrified, here I stood a Smithie English and History double major finishing her MLIS yet discussing Reference USA for key demographics. I cannot tell you how many times I repeated the phrase “register you fictitious name” and stifled a giggle. WTF was a fictitious name, really?
I had no idea what I was talking about but it sounded cool–OK, and maybe a little dull. Don’t get me wrong, I knew I provided correct information as I had guidance, but I never thought I would need to know these business details as a librarian. One of my former coworkers even recently joked, “Fictitious business names always made me think of detectives in trench coats meeting in dark alleys.”
Get ready for full circle: this past week, I found myself reciting those business seminar PowerPoints and applying for, you guessed it, a fictitious name. Looks like I threw on my trench coat after I picked up my glass of wine. I recently decided to protect myself–as a lawyer seriously put it: protect my wine fund–and operate my freelancing more professionally to create an LLC. Turning your blog into a business can be scary, but The Uncorked Librarian is officially an LLC. Lets just yoga meditate there for a moment. Christine, The Uncorked Librarian, LLC. Sounds amazing, right? I am a small business owner. Super hero cape, with a bottle of chardonnay on the back, on:
Turning Your Blog Into A Business: LLC Status in Florida
Why Consider Registering Your Blog As A Business?
First, let me preface by reminding you that I am not a lawyer. I am librarian gone rogue, now gone small business owner. I cannot offer legal advice and below are just a few of my suggestions for turning your blog into a business. Please conduct equally thorough research before starting your own endeavor. Seeking professional advice, especially from an accountant or lawyer, is also a smart idea. Remember to reach out to your fellow small business owners and bloggers as well. I am in many business-related Facebook Forums, like the Think Creative Collective, where I ask for advice. If you are lucky, lawyers and freelancers will chip in and help guide you.
Where I am qualified:
- I am a hardcore blogger who has decided to write and freelance full-time
- I helped co-teach business seminars for 4.5 years, specifically Business Start Up and Business Plans, and although I joke, I learned and know more than your average person
- As a MLIS-degreed rogue library chick, my glasses game is strong right now and my research skills are out of this world
- I recently went through the small business process to successfully become an LLC
FYI: Each State Is Slightly Different
One other key: I live in Florida. We do not have state income tax. Each state has different rules and regulations so be sure to check out your state and local government pages. Your local library may have also complied a list of resources. I will list Florida sites below, and for FL know that you may be required to register with the city and county, depending on where you live. You may also need additional steps.
What is a LLC vs Just Blogging My Heart Out?
I actually grew to enjoy teaching library business seminars even though I felt removed from the topic. With that said, I will not go through the many different types of businesses you can choose to register your blog under, like a partnership or S Corp. Like ‘fictitious name’ they sound fun but are currently out of my league. For this post, I am focusing on the two most relevant to newbie bloggers, sole proprietorship vs LLC.
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The Pros: Most bloggers earning money start out as sole proprietors. You are self-employed and do not need any further steps to legally establish yourself as a business. This is how I started as an affiliate marketer. I blogged, earned a little side income, and picked up odd freelancing jobs.
The Cons: You are the business. Imagine accidentally using an image or a book cover that you thought had free commercial use privileges. A photographer or publisher is outraged and instead of settling one on one decides to sue. Guess who is getting sued including all of your personal assets: You. You have no protection. This includes your car, house, bank accounts, and WINE FUND to name a few jaw-dropping assets.
Limited Liability Company (LLC):
The Pros: An LLC is a newer concept in the United States. The model is like a corporation with much looser restrictions. I am no longer the business entity; The Uncorked Librarian becomes the business. You can obtain an EIN (Employment Identification Number), open a business banking account, and conduct all business under that entity. For me, I don’t have to pass around my S.S. number to big companies like an appetizer anymore. LLCs also still have the tax benefits of a sole proprietor; you will not file corporate taxes. My main reason for choosing an LLC is that I have more legal protection and technically my personal assets are now separate from my business. One more important piece: I am the only ’employee’ for my LLC. If you are taking on employees, you have more to consider here.
The Cons: I will have to find out to tell you, but I know that I have to be on the lookout for quarterly self-employment taxes–they are not low either.
Looking for more blogging resources:
Initial Steps To Becoming An LLC in Florida
1. Register Your Fictitious Name
Trench coat time, baby. Register your fictitious name–AKA your business name. For Florida, head over to the State Division of Corporations at Sunbiz.org. Make sure no one else is operating under your name and then register. I paid $125 to register my business, and don’t forget you have to renew each year. If you are late, you face up to $400 in penalty fees.
2. Obtain Your EIN Number After Your Fictitious Name Has Been Approved
Once your fictitious name is processed, you can apply for your Employer Identification Number (EIN) with the IRS. Even saying ‘IRS’ scares me, but the process takes maybe 10 minutes if you are slow like me and terrified of typing your ‘i’ dots wrong.
3. Florida Specific: Business Tax Receipt Via The County (and sometimes city)
For my city and county, I had to apply for a business tax receipt (formerly known as occupational tax). Just head over to your local county tax collector website. They should have links for new business owners. I entered through the Revenue Division but Google is your friend. My county has home occupation clauses as well. I guess the people who live on my street have a right not to get disturbed.
There may be a few details, more or less, that you still need to look into. Those three registrations should get you off to a solid start.
To summarize turning your blog into a business: do your research, make a plan, determine your legal structure like a LLC, register appropriately on all government levels, check for additional licensing, and seek professional advice where needed. You can also check out these books on Amazon. People start up businesses every day having no idea what they are doing, but usually, we all survive the process. That’s what I told myself to sleep well those scary first days. My mantra worked.Turning your blog into a business: do your research, make a plan, determine your legal structure, register appropriately on all government levels, check for licensing, & seek professional advice where needed. Click To Tweet
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Turning Your Blog Into A Business: How Bloggers Make Money
Besides the stress of legal repercussions, you might be saying: Hold up, girlfriend?! You can make money blogging? Yup. You most definitely can. While I will not go into much detail, a few ways that bloggers currently make money are:
- Affiliate Marketing: Think about your favorite places to shop and sites that you always use. Amazon, Barnes and Noble, booking.com, and Book Depository are a few companies where you can apply for their Affiliate Programs. Other bloggers use ShareASale and Awin or promote services like SiteGround and MailChimp. For each sale you make, you earn a small commission. Be aware that some affiliates have extremely strict guidelines and policies, and you must always disclose posted affiliate links.
- Ads: Right now, I have one somewhat obscure Google Adsense ad scrolling on the bottom of my site. I receive passive income for each visitor and more money if the ad is clicked and used. Other bloggers load their sites with these little ads (there are higher paying ad companies too) or are paid by a specific company to create a sponsored ad. You need a decent amount of traffic for ads to payout.
- Sponsorships and Influencing: Companies and brands such as hotels may ask you to write a review or discuss a product on your site. They might ask you to write content for using their service. On Instagram, brands may ask you to advertise a product. Avoid scammy offers, and check out my full blog post on influencing here.
- Freelancing: You can offer other services such as editing, PR help, or any marketable skill that you have.
- Offering Courses and selling ebooks: Skilled bloggers teach courses on how to increase traffic and use Tailwind for Pinterest. P.S. Tailwind is my number one source for blog traffic, and I swear by it. I recently purchased an ebook to up my Instagram game. You can sell any product, ebook, and course that you create.
Small Ways You Can Support The Blogger In Your Life
Lastly, there are small ways to help support the blogger in your life. We have all received the comments: “Ohhhh, you blog?” “Wait, that’s a real job?” “Well, more power to you if you can find meaning in that…” Insert eye roll here. Blogging is a riskier business as your income is never set or guaranteed. Overall, blogging is hard work and many spend more time working on their blog than they would at a 9-5 job.
Personally, I spend hours upon hours reading how-to guides, researching websites, and determining how to improve my business. The rest of my time is spent writing, promoting, and working together with my blogging communities.
I love the work I do, and I currently spend anywhere from 4-14 hours a day working on my business. While I take time off, sleep in until 7 AM, and make time to workout, I rarely go a single day without putting in a couple hours of work. I don’t mind, though, because I love it.
Along with direct traffic and ranking in Google, my number one traffic source is Pinterest. I schedule all of my pins with Tailwind, which saves me time and pins during my peak Pinterest traffic times. A viral pin can explode your blog traffic.
Easy actions to support the blogger in your life:
- Use their affiliate links for your purchases. Even if you aren’t buying that particular product or book, you can use any blog post links to buy whatever you need from a site. Sites hold the cookies and affiliate codes for a few hours. Example: Say you clicked on my “Find a copy of A Long Goodbye” link but then decided you wanted to buy cat food from that same generic vendor instead. As long as you entered through my site, I will get a small commission on that product.
- Comment and engage with posts. Content writing is hard and takes passion and time. If you take the time to read a post, let the blogger know how much you enjoyed their work or found it helpful.
- Share posts on social media, such as Instagram, Twitter, Facebook, Pinterest, and Google Plus. Do I need to say it? Sharing is caring, y’all.
- Be kind and supportive. We have to deal with a lot of backlash, trolling, and those who snub noses at our work. Someone’s 9-5 job is not more significant; in fact, most jobs are rarely comparable. Luckily for The Uncorked Librarian, friends and family have been extremely supportive and kind. Kindness is motivating and always welcome.
Personal Business Changes I Hope To Make
I recently entered the monetized blogging and freelancing scene. I have a lot of work to do, but I have made continuous gains. With the new LLC standing, I need to work a little harder on my blog appearance. I love the blog feel but also need to look more professional.
Changes I am hoping to make:
- Upgrading my newsletter/mailing list. Have you signed up? My newsletter is basic. I just have not had the time for lead magnets, giveaways, and other freebies. I will get there, but for now, I just want my followers to be able to receive blog posts. You should sign up, even though I just dissed myself.
- A more solid Work With Me Section. I have more services to offer and am working on the details.
Speaking Of My Mailing List…You Should Sign Up:
Thank you so much for supporting me and following along. Turning your blog into a business is both a HUGE and small deal. The Uncorked Librarian LLC (see what I did there?) would not be successful without you. You are my cheerleaders and my audience. Thank you!
I’d also like to thank Elevenly Studio Co. for free use of these beautiful stock images.
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